Mathieu van der Poel Reflects on a Milestone Year: Proud to Be Named Lamborghini’s Grand Ambassador in a Perfect Blend of Speed and Prestige
Mathieu van der Poel, one of the most dynamic and versatile athletes in the world of cycling, has celebrated a landmark year filled with triumphs and accolades. Among his many accomplishments in 2024, one achievement stands out as a symbol of his unparalleled success and global appeal: his appointment as the grand ambassador for Lamborghini, the legendary Italian luxury sports car brand.
For Van der Poel, this partnership represents more than a sponsorship; it’s a fusion of two worlds that share a deep passion for speed, innovation, and excellence. Reflecting on the honor, the multi-discipline cycling superstar described it as one of the greatest highlights of his year, a perfect pairing between his relentless pursuit of greatness on the bike and Lamborghini’s legacy of pushing the limits in the automotive world.
The Road to Greatness: Van der Poel’s Year of Success
Mathieu van der Poel has long been a force to be reckoned with in cycling, excelling in disciplines ranging from road racing to cyclo-cross and mountain biking. In 2024, he added to his already impressive legacy with a series of victories that cemented his status as one of the sport’s all-time greats.
His triumph at the UCI Road World Championships earlier this year, where he delivered a masterclass in power and strategy, was a defining moment. Riding with the precision of a tactician and the raw energy of a sprinter, Van der Poel crossed the finish line as the rainbow jersey winner, leaving fans in awe of his ability to dominate on the world stage.
But it wasn’t just his on-the-bike achievements that captured the public’s imagination. Van der Poel’s charisma, work ethic, and larger-than-life personality resonated far beyond the cycling community, making him a sought-after figure for global brands. Lamborghini, known for its sleek designs and high-performance vehicles, saw in Van der Poel a kindred spirit—someone who embodies their commitment to excellence and innovation.
The Lamborghini Connection: A Shared Passion for Speed and Style
Lamborghini has long been synonymous with luxury, power, and a pioneering spirit. From its founding in 1963, the brand has pushed the boundaries of automotive design, creating some of the most iconic supercars in history. For Van der Poel, who has spent his career redefining what’s possible in cycling, the partnership felt like a natural fit.
“It’s a dream come true,” Van der Poel said in an interview shortly after the announcement. “Lamborghini represents everything I admire—speed, precision, and the courage to challenge the status quo. Being named their grand ambassador is one of my greatest achievements this year, and I’m incredibly proud to be part of their legacy.”
As grand ambassador, Van der Poel will represent Lamborghini in global campaigns, special events, and promotional activities. He’ll also have the opportunity to collaborate with the brand on initiatives that align with his own values, including sustainability and innovation in design.
A Shared Commitment to Sustainability and Innovation
While Lamborghini is best known for its high-performance supercars, the brand has recently shifted its focus toward sustainability and technological innovation. In 2024, Lamborghini unveiled its first fully electric hypercar, signaling a bold new direction for the company.
For Van der Poel, whose own career has been marked by adaptability and forward-thinking strategies, this focus on sustainability resonates deeply. “Cycling is one of the most sustainable sports in the world,” he noted. “It’s a reminder of how important it is to protect our planet while pursuing excellence. Lamborghini’s commitment to blending performance with environmental responsibility is something I’m proud to support.”
As part of his role, Van der Poel has been involved in promoting Lamborghini’s green initiatives, including their ongoing research into renewable energy and eco-friendly materials. He sees his partnership with the brand as an opportunity to inspire fans and consumers to embrace a more sustainable future.
The Symbolism of the Lamborghini Ambassador Role
Van der Poel’s appointment as Lamborghini’s grand ambassador is more than just a title; it’s a reflection of his status as a global icon. The partnership underscores his ability to transcend the world of cycling, connecting with audiences who admire his determination, versatility, and style.
Lamborghini, for its part, sees Van der Poel as the perfect embodiment of their brand ethos. “Mathieu represents the pinnacle of performance and perseverance,” said Lamborghini CEO Stephan Winkelmann in a press release. “He has achieved incredible success across multiple disciplines, and his relentless pursuit of excellence mirrors the spirit of Lamborghini. We are thrilled to welcome him to our family.”
For fans, the partnership offers a glimpse into Van der Poel’s life off the bike. Known for his love of fast cars and a flair for adventure, he has often spoken about his admiration for automotive design. “Driving a Lamborghini is an experience like no other,” he said. “It’s not just about the speed—it’s about the craftsmanship, the artistry, and the sense of freedom it gives you.”
Celebrating the Partnership: Van der Poel’s Lamborghini Debut
To mark the beginning of their collaboration, Lamborghini hosted an exclusive event at their headquarters in Sant’Agata Bolognese, Italy. Van der Poel was the guest of honor, arriving in style behind the wheel of a Lamborghini Revuelto, the brand’s latest V12 hybrid supercar.
The event featured a showcase of Lamborghini’s most iconic models, from the classic Miura to the futuristic Sián, alongside a tribute to Van der Poel’s cycling achievements. Guests included notable figures from the worlds of sports, fashion, and automotive design, all gathered to celebrate the union of two icons.
During the event, Van der Poel shared his excitement about the partnership and reflected on his journey. “This has been an unforgettable year for me,” he said. “To be standing here as part of the Lamborghini family is a moment I’ll always treasure. It’s a reminder that when you dream big and work hard, incredible things can happen.”
Looking Ahead: What’s Next for Van der Poel and Lamborghini
As Mathieu van der Poel and Lamborghini embark on this exciting new chapter, the possibilities seem endless. Fans can look forward to seeing the cycling star behind the wheel of some of Lamborghini’s most cutting-edge vehicles, as well as collaborating on campaigns that celebrate innovation and excellence.
For Van der Poel, the partnership is a symbol of how far he’s come—and a reminder of the values that have driven his success. “Lamborghini and I share a belief in pushing limits, embracing challenges, and never settling for anything less than the best,” he said. “Together, I know we’ll achieve great things.”
As he continues to dominate on the bike and inspire off it, Mathieu van der Poel’s journey with Lamborghini is a testament to the power of passion, perseverance, and the pursuit of greatness. Whether on two wheels or four, Van der Poel is a true champion—and his story is far from over.
