Lance Armstrong, one of the most controversial figures in the world of cycling, has made headlines throughout his career for both his incredible victories and his dramatic fall from grace due to doping scandals. However, in recent years, Armstrong has focused on rebuilding his personal and professional life, using his platform to engage with sports fans in new and dynamic ways. One of the key components of this new chapter is WEDU, a venture that represents Armstrong’s reinvention as a media personality, podcaster, and entrepreneur. Through WEDU, Armstrong has found a way to stay relevant in the world of sports while creating a community for like-minded individuals who share his passion for endurance sports and wellness.
WEDU was founded by Armstrong as a way to stay connected to the cycling community and the world of endurance sports after his lifetime ban from professional competition. Initially, WEDU began as a platform to promote his podcast, The Move, which Armstrong launched in 2017 to provide coverage of major cycling events, particularly the Tour de France.
With Armstrong no longer competing, WEDU became his new arena—a digital space where he could share his insights, analysis, and commentary on the world of cycling, as well as broader topics such as health, fitness, and motivation. The name “WEDU” reflects Armstrong’s belief in personal responsibility and determination; it stands for “What *We* Do,” emphasizing the idea of collective effort and personal accountability in overcoming life’s challenges.
Armstrong has explained that WEDU is about more than just cycling or athletic performance. It’s a community where individuals who are passionate about pushing their limits, whether through cycling, running, triathlons, or other forms of physical and mental challenges, can come together and share their experiences.
At the heart of WEDU is *The Move*, a podcast in which Armstrong and co-hosts like former professional cyclist George Hincapie break down the major races of the cycling calendar. The podcast offers a mix of expert analysis, insider knowledge, and candid opinions. Armstrong’s brash and sometimes unapologetic personality shines through, making it a unique voice in the often polite and traditional cycling media landscape.
*The Move* has garnered a loyal following among cycling enthusiasts and has become a go-to source for fans looking for a fresh perspective on races like the Tour de France, the Giro d’Italia, and the Vuelta a España. Unlike traditional media outlets, Armstrong and his team provide unfiltered commentary that often includes behind-the-scenes stories from Armstrong’s own racing career, which adds a layer of authenticity and depth to the coverage.
While Armstrong is a polarizing figure due to his past, his expertise in cycling is undeniable. Through *The Move*, he has managed to re-establish his presence in the cycling world, albeit from a different angle, one that allows him to offer his views without being directly involved in the sport as a competitor.
Over time, WEDU has evolved from a podcast into a multifaceted lifestyle brand. In addition to *The Move*, the platform offers additional podcasts, events, and merchandise aimed at the cycling and endurance sports community.
WEDU’s podcast network includes shows like *The Forward*, where Armstrong interviews personalities from various fields beyond sports, including entertainment, politics, and business. These conversations allow Armstrong to expand his audience and showcase his interests beyond cycling. In many ways, *The Forward* represents Armstrong’s effort to move beyond his controversial past and present himself as a more well-rounded individual with a broader set of interests.
Armstrong has also used WEDU to organize cycling events and endurance challenges. For instance, the “WEDU Texas 100” is an annual cycling event that takes place in Armstrong’s home state of Texas. It brings together amateur cyclists and professionals for a challenging ride through the Texas Hill Country. These events allow Armstrong to foster a sense of community among participants while promoting the core values of WEDU: perseverance, endurance, and self-improvement.
Through WEDU, Armstrong has built a dedicated following of individuals who are drawn to his message of pushing physical and mental boundaries. The platform’s growth has also been supported by the sale of WEDU-branded gear, such as cycling apparel and accessories, which has helped to establish WEDU as a recognizable lifestyle brand in the world of endurance sports.
One of the central themes of WEDU is Armstrong’s journey toward personal redemption. While he has never denied his involvement in one of the most infamous doping scandals in sports history, Armstrong has used WEDU to offer a more nuanced view of his life post-scandal. Through his podcasts and public appearances, he speaks openly about the lessons he has learned and the challenges he continues to face as he tries to rebuild his reputation.
Armstrong has frequently discussed how WEDU serves as an outlet for him to remain connected to the cycling community, despite his lifetime ban from competitive racing. He has acknowledged that, for many people, his legacy will always be tied to doping, but through WEDU, he is trying to shift the focus toward the positive aspects of his career and his ongoing commitment to personal growth and endurance sports.
WEDU has also provided Armstrong with a platform to address mental health, motivation, and resilience. In various episodes of his podcasts, Armstrong shares personal anecdotes about the mental toll that his fall from grace took on him and how he found ways to cope with the loss of his professional career. These candid reflections resonate with many of his followers who are also seeking to overcome personal setbacks.
Armstrong’s success with WEDU is part of a larger trend in sports media, where athletes are using digital platforms to take control of their own narratives and create direct connections with fans. By building a podcast network and organizing events, Armstrong has transformed WEDU into a platform that extends beyond the traditional boundaries of sports coverage.
Looking to the future, WEDU seems poised to continue growing as both a media outlet and a lifestyle brand. Armstrong has expressed a desire to expand WEDU’s reach by covering other endurance sports, such as running and triathlons, and by organizing more events that bring the WEDU community together.
Ultimately, WEDU represents Armstrong’s bid to remain relevant and influential in the world of endurance sports. While his past will always be a part of his story, Armstrong’s focus on personal redemption, community building, and endurance is helping him carve out a new legacy—one that is rooted in his passion for sport and the shared challenges that unite all athletes.
Lance Armstrong’s WEDU is more than just a media platform; it’s a symbol of his attempt to redefine his legacy. Through *The Move*, events, and merchandise, Armstrong has created a community of endurance sports enthusiasts who are drawn to his message of perseverance and accountability. Despite the controversies that continue to follow him, Armstrong has found a way to remain relevant and engaged with the world of sports, and WEDU stands as a testament to his resilience and adaptability in the face of adversity.
